Meet the Team

Brooke Daly

Founder/Owner

Brooke started Advantage College Planning in 2008 based on her passion for working with students and desire to make the college planning process less stressful for students and families. She’s active in the college consulting industry and holds the following professional designations:

  • Past President, Higher Education Consultants Association

  • Member, National Association of College Admissions Counseling

  • Professional Member, Independent Education Consultants Association

  • Member, Southern Association for College Admission Counseling

  • Former Board Member, National College Advocacy Group

  • Associate Certified Executive Coach, Coach Training EDU

Since 2016, Brooke has been coaching new college consultants in becoming successful college planning advisors. In addition to managing the founding business, in 2020, she turned her focus to leading new owners to join her brand. She is proud to be able to balance a professional career, her entrepreneurial drive, and family time.

Throughout your journey as a franchise owner with Advantage College Planning, Brooke will be there to guide you, mentor you and help you not only launch, but to take the right steps to develop your own college consulting business.

Lindsey Roy

College Planning Services Support

Lindsey Roy supports franchisees as they work with clients and implement the Advantage College Planning model and curriculum.

At Advantage College Planning, Lindsey has the role of Director of College Consulting. In her role, she refines the college planning curriculum employees and franchisees use to work with students and parents effectively.

Formerly, Lindsey worked in college admissions and college counseling for 17 years. She began her career in college admissions at her alma mater, UNC Chapel Hill, where she served on the undergraduate admissions committee for seven years.


Dana Murphy

Marketing Support

Using a proven model, Dana Murphy works with franchisees to create a local marketing plan that includes establishing relationships and connections within local communities. Dana has worked with Advantage College Planning as a Community Liaison where she successfully cultivates relationships between the business and the local community, growing the client base exponentially.

Formerly, Dana worked as a Client Manager at IBM, where she fostered relationships with executives at the United States Department of Health and Human Services and all divisions of IBM to include: Services, Software, Hardware, and Life Sciences.

 
 

Travis Daly

Technology Support

Travis’ background is in software development and information technology support. As part of the franchise team, he develops applications for franchise partners to easily manage communication, financial services, client recruitment, marketing, and just about everything else required to run a successful college consulting center.

In 2011 Travis launched CollegePlannerPro, a software platform for independent college consultants. Today it stands as the industry leader utilized by thousands of college consultants. CollegePlannerPro was acquired by ArborBridge in 2016.

Travis prides himself on ridiculously fast customer service. In fact, he’d explain it was the key ingredient to CollegePlannerPro’s success. As a franchise partner, you’ll receive that same level of technological service.